Mumbai, India: POGO and Cartoon Network, channels in India under WarnerMedia Entertainment Networks Asia Pacific, are ramping up original India productions with three new home-grown animation comedies.
POGO has commissioned both Titoo and Lambuji Tinguji, produced by Cosmos Maya, and Cartoon Network will air Bandbudh Aur Budbak, from Paperboat Studios.
Speaking about the new content, Abhishek Dutta, Senior Director and Network Head of Cartoon Network and POGO in South Asia, said, “Our top priority is our fans and they love characters and great stories. These quintessentially Indian shows will resonate strongly with them. We commissioned Titoo and Lambuji Tinguji, and acquired Bandbudh Aur Budbak, for their clever use of comedy and humour.
“They all feature visual richness and robust characters, embedded in unique animated worlds and stories. The creativity and talent now seen in the Indian animation industry has developed tremendously and the commitment made to three homegrown IPs is testament to our belief in the industry to create world-class entertainment.”
Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks South Asia, added, “India continues to be a priority market for WarnerMedia Entertainment Networks in Asia Pacific. Investing in three new shows for POGO and Cartoon Network in 2020 further demonstrates our commitment to scaling up and sustaining the quality of our kids entertainment.”
As original productions, Titoo and Lambuji Tinguji offer myriad advertising opportunities including brand association and licensing partnerships. Even before the launch of these tentpole shows, brand integration and branded content production are being explored.
Partners could also be a part of POGO’s nationwide promotional launch activities including mall events, digital promotions and on-air activations. These start in the months leading up to the launch and carry on during the initial airing on the channel, with additional sustaining tactics to maintain the excitement.
More about Titoo on POGO
Titoo, is a rip-roaring comedy that follows the daily escapades of eight-year-old Titoo. He is a good-hearted, intelligent kid who loves to help everyone, but inadvertently manages to brew even more trouble. Titoo’s world includes his parents, his loving and protective brother, and his gang of friends, who get caught in his shenanigans.
More about Lambuji Tinguji on POGO
A slapstick buddy comedy, Lambuji Tinguji explores the funny escapades of the inseparable eponymous duo in Buddy Badi Valley. Whether its fighting crime or eating at a fancy new place or helping a citizen, they are always together in every adventure. Of course, they have their own trysts with trouble, thanks to Tinguji’s big talks and are always saved by the calm and composed Lambuji.
More about Bandbudh Aur Budbak
Cartoon Network welcomes Bandbudh Aur Budbak to its portfolio of hilarious toons. The award-winning animation features the amusing capers of two 10-year-old boys, Budhdeb and Badrinath. Thick as thieves, the two pranksters are inexplicably at the centre of every ruckus, usually getting away scot-free with a stroke of luck or with an irrational argument.
About Cartoon Network India
Cartoon Network is a leading kids entertainment brand in India, offering the best in original animated content including the multi-award-winning local and global hits Ben 10, The Powerpuff Girls, Roll No. 21, The Amazing World of Gumball and Adventure Time, as well as comedy We Bare Bears. Cartoon Network is currently available nationwide in 82 million homes in Hindi and Tamil.
CartoonNetworkIndia.com is a destination where kids can find a large selection of cartoon character-based games, videos on demand, and a community site featuring personalized avatars and message boards. Cartoon Network, companion brand to POGO, is a brand created and distributed by WarnerMedia Entertainment Networks Asia Pacific.
Catering to a generation of kids who bounce higher, play smarter, think louder and dream bigger, POGO is WarnerMedias only-for-India kids entertainment network. Launched in 2004, POGO is a leading kids channel featuring content that spans multiple genres from comedy and art, to games and curiosity. Its website - https://www.pogo.tv/- is a highly interactive kids portal with exciting features and content. The channel is home to popular Indian shows like Chhota Bheem, Super Bheem, Titoo and Lambuji Tinguji, as well as international hits Grizzy and the Lemmings and Mr. Bean. POGO is available nationwide in Hindi and Tamil. POGO, a companion channel to Cartoon Network, is a brand created and distributed by WarnerMedia Entertainment Networks Asia Pacific. For more information, visit @PogoTVIndia on Facebook.