New York – July 10, 2020 – WarnerMedia Entertainment (WME) today announced that Jackie Gagne will be promoted from Vice President, Multicultural Marketing, HBO to Senior Vice President, Multicultural Marketing, WarnerMedia Entertainment, and Richard Jennings from Vice President, Design + Production, HBO to Senior Vice President, Design + Production, WarnerMedia Entertainment effective immediately. Jackie and Richard are based in New York and will continue to report to Lucinda Martinez, Executive Vice President of Multicultural Marketing, Brand & Inclusion Strategy, WarnerMedia Entertainment.
Since the consolidation of the Brand, Multicultural, International and Design + Production teams into one department earlier this year, the group has overcome a variety of challenges in order to support WME’s strategic priorities and the demands of an increased portfolio.
For the past 6 years, Jackie has been instrumental in establishing HBO’s multicultural marketing strategy and has succeeded in helping develop a team that is one of its kind in the industry. From GAME OF THRONES to 2 DOPE QUEENS to INSECURE to ON THE RECORD, she has overseen an extensive list of audience-led, culturally relevant campaign initiatives and targeted brand experiences. Her team was recently named a "Center of Expertise" within WarnerMedia, and has begun sharing best practices across the company's brand portfolio.
In addition to supporting HBO’s programming franchises, Jackie has used the multicultural platform to amplify diverse voices and uplift storytellers through a variety of initiatives, including HBO POV, which celebrates the diversity of the behind-the-scenes talent that brings HBO's programming to life; the HBO Asian Pacific American Visionaries short film competition for emerging directors of Asian and/or Pacific Islander descent; and most recently, the "Our Stories to Tell" campaign, aimed at engaging and servicing diverse audiences through multicultural programming and relatable storytelling. In her expanded role, Jackie will lead the launch of audience hubs on HBO MAX designed to super-serve various multicultural audiences later this year.
Jackie and her team will continue driving audience-led campaigns and best practices across the WME portfolio via innovative strategies to maximize market segment engagement. She will also work closely with Enterprise Inclusion to develop an inclusive brand narrative.
“It gives me great pleasure to announce the promotion of Jackie Gagne,” Martinez said. “Jackie’s strategic thinking, proven track record, and collaborative spirit, will continue to bring tremendous value to our team as we work towards building an inclusive brand narrative across the WarnerMedia Entertainment portfolio.”
Richard was recruited to HBO from Warner Music Group, in 2013, to rebuild the Design + Production group and services. He not only over-delivered on this challenge, but did so always with a smile and positive approach, positioning the D+P group as a premier one-stop shop for design and creative development, branding, environmental, copywriting, OOH production and project management.
The team services HBO, HBO Max, and Max Originals, as well as partners and collaborates with all WarnerMedia verticals. Currently, the team is partnering with AT&T to develop assets for the launch and ongoing creative support for the Discovery District in Dallas.
“I am so proud to announce the promotion and expansion of Richard's role,” said Martinez. “Richard’s passion for his work and his team is a testament to the standard of excellence and brand integrity you see evident throughout their work.”
In the fall of 2019, Richard earned an MFA in Graphic Design. In his new expanded role, Richard will oversee Environmental Design for WarnerMedia Entertainment (Hudson Yards, Burbank, Santa Monica, Ivy Station and Seattle), internal Key Art design resources across the portfolio, HBO Max Merchandise Production, Design Standards and Style Guides.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others, as well as Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers.