Kirloskar, India’s leading multi-engineering conglomerate, and CNN International Commercial (CNNIC) are strengthening their long-standing partnership for the 12th consecutive year through the sponsorship of two ‘Going Green’ shows and a range of digital initiatives focused on green issues.
The sponsorship and advertising campaign aligns Kirloskar with topical and compelling content about the environment on CNN International TV, digital and social platforms. The ‘Going Green’ shows sponsored by Kirloskar will air on CNN International in July and December focusing on environmental game-changers who have been working on green solutions to better the world, applying innovation to solve some of the biggest environmental challenges. The shows will reveal moments from eco-inventors who have created technology beneficial for sustainability.
Elaborating on the renewal of the partnership, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said “We are delighted and honored to continue this journey with Kirloskar for the 12th year to celebrate the forward-thinking developments and green heroes that are making a tremendous difference to the world of sustainability. Our high-production storytelling and industry-leading data insight and analytics will enable us to create captivating content which encourages and inspires our global viewers for a better tomorrow. This topic is of huge importance to CNN, to Kirloskar and to our audiences around the world.’’
“We at Kirloskar have always believed in manufacturing products that foster a green living, for over a century now. Our focus has always been on creating engineering solutions for better sustainability prospects to protect the environment for the coming decades & beyond. Our partnership with CNN further strengthens our commitment to mother nature with compelling stories that safeguard environmental transformation across communities,’’ said Madhav Chandrachud, President, Kirloskar Proprietary Limited.
About CNN International Commercial
CNN International Commercial (CNNIC) is responsible for the business operations of CNN’s properties outside of the United States. All commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNN Business and Great Big Story are aligned within the division. This encompasses the advertising sales, sponsorship partnerships, commercial content development, content sales, brand licensing, distribution and out-of-home operations, business development and marketing for the world’s leading international news provider. CNNIC is a recognised industry leader in international advertising sales and its use of award-winning commercial content, produced through its Create unit and driven by its advanced data usage and digital capabilities, has resulted in strong and enduring partnerships with many of the world’s most recognised brands. Its Content Sales and Licensing unit has relationships with more than 1,000 affiliates ranging from licensing the CNN brand through to content supply contracts as well as offering consultancy services. CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami. For more information visit http://commercial.cnn.com
India's first iron plough from the Kirloskar Group, not only became an instrument of wealth for the entire society but also kick started an industrial revolution in India. Today, building on its core engineering strength, the group's scope of operations spans across a gamut of industrial equipment ranging from Pumps, Eco-friendly Diesel Engines and Silent generating sets, Air & CNG Compressors, Air-conditioning and Refrigeration Equipment, Engine & Transmission castings and Group Captive Solar Farms. With a century old expertise, Kirloskar strives to bring about a positive transformation and smiles in the lives of its customers across the globe. For more information visit http://kirloskar.com/