[New York, NY, January 28, 2021] — WarnerMedia today announced its first WarnerMedia Kids & Family Upfront to be held virtually on Wednesday, February 17, 2021 at 2:00 p.m. ET. This inaugural event will introduce WarnerMedia’s unified portfolio and modern approach designed to connect with kids and families wherever they are watching our content. By combining the power of WarnerMedia’s Cartoon Network, Warner Bros. and HBO Max, WarnerMedia will unveil unparalleled opportunities for advertisers to invest in premium content with some of the world’s most iconic characters and franchises.
“Our universe of marketing possibilities just got a lot bigger as our powerful DC superheroes are now combined with nostalgic, beloved characters from Cartoon Network, Looney Tunes, Harry Potter and more,” said JP Colaco, Head of Advertising Sales, WarnerMedia. “The WarnerMedia Kids and Family Upfront is the first in many signature moments this year showcasing how together with advertisers, we can unlock and unearth opportunities across WarnerMedia’s beloved, global brands and IP.”
“Warner Bros. was a pioneer in kids and family programming, captivating generations of fans who continue to clamor for our content. We’ve now unified the incredible strengths across WarnerMedia and will showcase the breadth and depth of our Kids and Family offering to advertisers through our modern new approach,” said Tom Ascheim, President, Warner Bros. Kids, Young Adults and Classics. “We’ve got a lot of news, and a lot to talk about, so I hope you all can join.”
Building on the core foundation of WarnerMedia’s Kids and Family offering, advertisers will now have the ability to reach expanded audiences through new content and programing blocks and leveraging all of WarnerMedia’s distribution touchpoints, including HBO Max.
The WarnerMedia Kids & Family Upfront will launch at 2:00 p.m. ET on February 17. Through an online experience designed to feel like a festival, invited advertisers and press will explore various videos and conversations to learn more about the company’s programming and brand philosophy, upcoming programming slate and partnership opportunities. Invitees are also welcome to invite their kids to join them for some of the sessions!
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help to improve advertising for brands, publishers, and consumers. WarnerMedia is part of AT&T Inc. (NYSE:T).