CANAL+ GROUP already has a vast presence in pay-TV in Africa with its French-speaking channels and aims to reinforce its subscriber base in a country where half of the population counts as English speaking. While WarnerMedia is already distributing the English news channel, CNN International, through the platform in Rwanda, this deal will further diversify its channel offering giving LES BOUQUETS CANAL+ viewers access to the high-quality blockbuster movie channel tailored for African viewers, TNT, as well as WarnerMedia’s iconic kid’s channel, Cartoon Network.
“WarnerMedia has been present in Africa for more than 20 years, operating six channels across the continent in 56 English, French and Portuguese speaking countries,” says Guillaume Coffin, VP Head of Commercial and Business Development Turner France, Africa & Israel. “Launching TNT and Cartoon Network is an exciting expansion of our partnership with CANAL+ GROUP in Africa. I am convinced that the tremendous success of these two channels in Africa, as well as their dedicated line-up of content and productions tailored for African viewers, will be welcomed by CANAL+ subscribers in Rwanda. This is, once again, confirmation that our localisation strategy is meeting the growing demand from viewers.”
“We are delighted to bring TNT and Cartoon Network to our LES BOUQUETS CANAL+ subscribers in Rwanda. These two channels are a must-see in terms of Hollywood blockbusters and unexpected and imaginative kids programming, and will seamlessly satisfy our viewers’ expectations,” adds Alexandre Gruner, SVP Channels Acquisitions and Partnerships for CANAL+ INTERNATIONAL.
From Thursday, 19 May, LES BOUQUETS CANAL+ subscribers in Rwanda will enjoy Cartoon Network’s fresh new content like the all-new ThunderCats Roar, as well as more than 1 000 new episodes of the channels’ favourites like Teen Titans Go!, DC Superhero Girls, Apple and Onion and Craig of the Creek. The channel also offers locally produced African content such as Pop up Party produced in Kenya, and the Nigerian animated short, Garbage Boy and Trash Can. TNT has an exciting line-up this month with great blockbusters such as Apocalypto, Green Lantern, Batman Begins, Anaconda 3: Offspring, and Million Dollar Baby.