Turner Sports’ Exclusive Presentation of the 2017 PGA Championship First Round Delivers Significant Audience Increases Across All Platforms
Friday, August 11, 2017
Turner Sports’ multi-platform coverage of the 2017 PGA Championship generated substantial audience increases across television, digital and social platforms. TNT’s exclusive first round telecast – Thursday, from 1-7 p.m. ET – averaged a 0.8 U.S. HH rating and 1.1 million total viewers, increases of 14% and 9% over last year’s comparable coverage.
TNT’s opening round telecast peaked with an average of 1.3 million viewers and a 0.9 HH rating from 5:30-5:45 p.m. ET, based on Nielsen Fast Nationals. Top rated local markets for Thursday’s telecast include Orlando, Oklahoma City and Fort Myers, all tied with a 1.9 HH rating.
Thursday’s first round coverage also scored for PGA.com, managed by Turner Sports, with a 64% increase in live video views and 29% growth in time spent watching live video over last year.
PGA.com’s social accounts netted gains across the board with social video views across Twitter, Facebook and Instagram up 130% vs. 2016. Consumption across PGA.com’s Facebook LIVE and Periscope accounts were up nearly 200% when compared with last year.
Source: Nielsen Media Research Fast Nationals, Live + SD data stream for the 2017 PGA Championship on TNT, 8/10, 2017; Digital Source: Adobe; Social Source: Facebook Insights, Twitter Analytics, YouTube Analytics, Instagram and Crowd Tangle.