Pedro Cosa is VP Insights & Analytics, Turner EMEA.
He oversees the Turner EMEA insights remit including the implementation of a fully cross-platform business intelligence function to support the company’s aggressive expansion of kids and GE branded destinations across all parts of the digital ecosystem. Cosa also collaborates closely with the international CNN data insights function to maximise all insights across all of Turner’s brands and consumers.
Additionally, Cosa contributes at a Turner International level to data strategy and data management platform development, as consumer and industry insight plays an increasingly central role in how the company innovates across its extensive portfolio, from content development through to marketing and monetisation.
Cosa, who reports in to Giorgio Stock president Turner EMEA, joined Turner in September 2016 from Channel 4, where he was Deputy Head of Viewer Insights and Analytics. Prior to joining Channel 4 in 2012, Cosa’s career includes nine years at Vodafone, where he was most recently Global Principal of Consumer Insights and Planning. He holds a BA (Hons) in Economics and Business Studies from the University of Valencia as well as a number of higher education business qualifications, most recently a Masters in Business Administration from Henley Management College, UK.
Cosa, a native Spanish speaker, also speaks English, German, Italian and French.
Turner, a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.