Pablo Zuccarino is Senior Vice President and General Manager for Cartoon Network, Boomerang and Tooncast Latin America, based in Atlanta, Georgia. In this capacity, Zuccarino manages all activities related to the Cartoon Network, Boomerang and Tooncast channels, supervising programming content, original production, creative services and digital teams based in Atlanta, Buenos Aires, Mexico and São Paulo.
Under his leadership, Cartoon Network Latin America was in 2016 the #1 cable network in Latin America among all Pay-TV audiences for third year in a row. Offering a distinctive multiplatform entertainment experience, the network’s websites are among the most visited by kids in Latin America and their applications for smart phones and mobile devices consistently rank among the top in the region.
In his previous position as Senior Director of Content for Cartoon Network, Zuccarino made significant contributions across all content areas of the network. Before that, he was the Director of Digital Media for Cartoon Network Latin America in Argentina. He began his career at Cartoon Network in 2004, contributing to the growth of Turner’s online platforms.
Zuccarino has extensive experience in digital marketing and advertising, project management and game development. Prior to joining Turner, Zuccarino started two companies: juegosonline.com, a gaming portal with online games, multimedia news and reviews targeting Hispanic users, and NGD Studios, a game development company focused on interactive entertainment products for PC and Mobile platforms. Before that, Zuccarino worked in interactive media at Claxson, El Sitio and Edusoft in Argentina.
Pablo Zuccarino has a Bachelor’s degree in Advertising from the University of Palermo and a graduate degree in Project Management from the University of Belgrano.