Johanne Broadfield is vice president of Cartoon Network Enterprises for Turner EMEA. Working in conjunction with the global Turner CNE team, Johanne develops and directs brand extension strategies across all categories of licensing for Cartoon Network’s franchise brands in Europe, the Middle East and Africa. She oversees a business unit responsible for product licensing, promotions, publishing, home entertainment, themed entertainment, live events and retail development. Johanne joined Turner in February 2014 from Mattel, where she held various leadership positions in the consumer products division during her 10-year tenure, including senior director for continental Europe and senior director for UK, Eastern Europe and Canada. She also headed up the Fisher-Price consumer products division in EMEA.
Turner, a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.